The Selected Educational Trust will continue to fund lifelong learning opportunities for all who work in or desire to work in independent funeral service. The Board continues to explore ideas, including research, awards, and other programs that would benefit the profession. Suggestions are always welcome, and funding opportunities exist for those who desire to fund specific activities.



To merely serve our client families simply is not enough today. Going the extra mile, providing exceptional customer service, adhering to the best practices of this time-honored profession, and developing the consummate funeral service professional are the goals of every independent funeral home owner. It often is up to the funeral home owner to further educate their interns and novice funeral directors with those enhanced-level skills so necessary to providing exceptional customer service.

That is why the Selected Educational Trust developed the Institute for Exceptional Funeral Servicefunded by a grant from the Baue Family Charitable Fund—specifically to bridge the educational gap between mortuary science school and on-the-job training, while still providing ample opportunities for even the most seasoned professional to refresh those skills so necessary to providing consummate professionalism within this industry.

In the Spring of 2020, the Institute will launch with the introductory course focusing on the topic of communications. This revolutionary unit, authored by industry-leader Mark T. Higgins, will be offered over a four-week period through a unique Learning Management System including video presentations, printed manuals, instructional film segments, professional testimonials, an interactive forum and quiz evaluations section guiding the participant step-by-step through the course and eventually to state-required CEU credits. Future courses in this series, which will be unveiled in successive months throughout the coming year, will lead the participant to a Certificate of Completion in Funeral Service Best Practices. Scholarships for this series are being provided by a generous grant from ASD (Answering Service for Directors).



In 2014 and 2015, the Educational Trust provided $20,000 to help support “The Talk of a Lifetime,” a guide to help families have meaningful conversations with their loved ones about life and the things that matter most. Selected members are providing information and literature to help facilitate “The Talk” through the joint efforts of FAMIC members, the leading associations in the death-care profession. Visit the Talk of a Lifetime website.




Funding the FAMIC Study

The Educational Trust provided over $10,000 on behalf of the association to help fund the most recent FAMIC Study. FAMIC stands for the Funeral and Memorialization Information Council and is comprised of the leading associations in the death-care profession. The FAMIC Study measures consumer attitudes toward the entire funeral profession and is an important source of information for all practitioners. This study is costly since nearly 2000 consumers participate in in-depth interviews to gain unbiased feedback.